MyFlyingBox, a French multi-carrier automation platform that has been present on the European market for 13 years, took a decisive step forward in June 2024 with the launch of its proprietary "Garantie Complémentaire". This initiative, spearheaded by Peter (Chief Financial Officer), aims to solve the recurring indemnity challenges faced by shipping professionals. But is this development enough to meet the expectations of modern e-tailers?
MyFlyingBox, with its presence in over 10 countries (France, Belgium, USA, Canada, Netherlands, Germany, Spain, India, Australia) and its advanced CMS integrations, represents one of the most mature European alternatives to the American shipping management giants. This 2025 analysis guide takes a closer look at MyFlyingBox's new insurance approach, and assesses its positioning in relation to the market's expert solutions.
MyFlyingBox: Multi-carrier platform and European ambition
Market positioning and geographic coverage
MyFlyingBox has established itself as one of Europe's benchmarks in shipping automation, with a multi-carrier approach covering the main players in the marketChronopost, DPD, UPS, FedEx, DHL). Their LinkedIn positioning claims a presence in over 10 countries, positioning the company as a "Smart Way To Grow" for e-tailers expanding internationally.
Current geographic coverage :
- Europe: France (headquarters), Belgium, Netherlands, Germany, Spain
- North America: USA, Canada
- Asia-Pacific: India, Australia
- Expansion: Ongoing development in new markets
This extended geographical coverage reflects MyFlyingBox's ambition to rival the American leaders in the sector, while retaining a European approach focused on customer proximity and operational flexibility.
Integration ecosystem and CMS positioning
MyFlyingBox offers native integrations with Europe's leading e-commerce platforms, notably via their Shopify application, which allows you to "synchronize your store in minutes and access shipping rates from our carrier partners".
Main integrations :
- Shopify: Native application, automatic synchronization
- PrestaShop: Specialized module, France optimization
- WooCommerce: WordPress plugin, API integration
- Other CMS: Connectivity via API REST
This native integration approach positions MyFlyingBox as a direct competitor to American solutions, with the advantage of geographical proximity and knowledge of specific European regulations.
The MyFlyingBox Complementary Guarantee: Innovation or Necessary Evolution?
Genesis and Motivation: 13 Years of Field Experience
The launch of the Garantie Complémentaire in June 2024 is the result of a carefully considered strategic decision, as MyFlyingBox explains: "This initiative stems from the recurring challenges we have encountered over the years in guaranteeing optimum reimbursement security for our customers".
Issues identified over 13 years :
- Varying response times from traditional insurers
- Geographical constraints limiting coverage
- Suspected fraud complicates compensation process
- Packaging negligence creating compensation grey areas
This empirical approach, based on experience in the field, testifies to a fine-tuned understanding of e-merchant frustrations. MyFlyingBox claims to cover "99% of use cases encountered over the last 13 years", an ambitious promise that deserves analysis.
The 4 Differentiators of the MyFlyingBox Guarantee VS Carrier Insurance
The official MyFlyingBox documentation highlights four major differentiators from traditional insurance:
1. Universal Territoriality
- Traditional insurance: subject to embargoes and geographical restrictions
- MyFlyingBox guarantee: "Does not exclude any territory".
This geographical universality represents a significant competitive advantage, particularly for e-tailers expanding internationally and faced with the complexities of varying territorial coverage.
2. Post-Delivery Coverage Extension
- Traditional insurance: End of coverage upon delivery/signature
- MyFlyingBox guarantee: "Admits delivery dispute even when tracking shows package delivered".
This temporal extension of the guarantee is a response to a frequent problem: parcels marked "delivered" but not received by the addressees, creating complex disputes between e-tailers and insurers.
3. Full Point Relay coverage
- Traditional insurance: frequent exclusions for relay points
- MyFlyingBox guarantee: "Supports all types of transport sold on the MFB platform".
This unified coverage eliminates a major source of frustration for e-tailers who make extensive use of relay point networks, which are often excluded or limited by carrier insurance.
4. Procedural simplicity
- Traditional insurance: "Numerous constraints: precautionary measures, taking photos, issuing reservations, filing a complaint".
- MyFlyingBox guarantee: "Two simple rules: one damage and one invoice linked to the declared value".
This procedural simplification is designed to reduce the administrative burden on e-tailers when dealing with claims, a recurring point of friction with traditional insurance companies.
Critical analysis: Identified strengths and limitations of MFB Insurance
Strengths of the MyFlyingBox approach
Real Procedural Innovation: The MyFlyingBox Complementary Guarantee brings tangible procedural innovations, notably in the area of post-delivery disputes and relay point coverage. These elements respond to the legitimate frustrations of e-tailers.
Valued field experience: Our approach, based on 13 years' experience and analysis of "99% of use cases", reflects a solid empirical understanding of market needs, unlike purely theoretical solutions.
Native platform integration: Integrating insurance directly into the MyFlyingBox platform eliminates disruptions to the user journey, a competitive advantage over "platform + third-party broker" approaches.
Structural Limitations Observed
Opaque pricing: Despite our extensive research, pricing information for MyFlyingBox Garantie Complémentaire remains non-public. This opacity contrasts with the transparency requirements of modern e-tailers, and complicates any objective comparative evaluation.
CoverageLimits Not Communicated: The lack of information on maximum coverage Limits makes it impossible to assess the solution's suitability for high-value parcels, a growing segment in European e-commerce.
Undefined processing times: No official information is available on claims processing times, a crucial factor in assessing e-tailers' cash-flow impact.
Limitation to the MyFlyingBox Ecosystem: As the Complementary Guarantee is proprietary to MyFlyingBox, it can only benefit users of their platform, creating a technological dependency.
Areas of Uncertainty and Open Questions
Guarantee business model: The financing and economic sustainability of this proprietary guarantee remain opaque. Is it a subsidized service to build customer loyalty, or an autonomous profit center?
Scaling International capability: With a claimed presence in 10+ countries, MyFlyingBox's ability to uniformly manage claims under varying national regulations is questionable.
Undocumented exclusions: Despite the promise of simplicity, the lack of detailed documentation on potential exclusions creates legal uncertainty for professional users.
Strategic comparison: MyFlyingBox insurance vs. Expert Solutions
Competitive positioning vs. expert solutions (like Claisy)
Identified Complementary Forces
Post-delivery innovation
MyFlyingBox's post-delivery dispute capability represents an interesting procedural innovation, particularly relevant to the "delivered but not received" disputes common in e-commerce.
European Ecosystem Knowledge
MyFlyingBox's 13 years' experience in the European market gives it a detailed knowledge of continental regulatory and logistics specificities, a competitive advantage over global solutions.
Unified Platform Integration
Theabsence of a broken path between shipping and insurance within the MyFlyingBox ecosystem optimizes the user experience, reducing the cognitive load on e-tailers.
Comparative limitations
Lack of transparency: MyFlyingBox's opacity on rates, Limits and deadlines contrasts unfavorably with the transparency standards of modern expert solutions.
Technological dependency: Limiting the warranty to the MyFlyingBox ecosystem creates a technological dependency that is problematic for multi-platform or growing companies.
Performance uncertainties: The absence of public SLAs and performance metrics prevents any objective assessment of actual service quality.
Potential for Collaboration and Future Synergies
Towards a Strategic Partnership?
An analysis of the MyFlyingBox approach reveals interesting complementarities with expert solutions such as Claisy :
Geographical complementarity
- MyFlyingBox: European excellence, continental market knowledge
- Expert solutions : Global coverage, international standards
Technological Complementarity
- MyFlyingBox: Mature shipping platform, CMS integrations
- Expert solutions : Insurance expertise, API-first architecture
Procedural complementarity
- MyFlyingBox: post-delivery innovation, European simplicity
- Expert solutions : Transparent pricing, SLA performance
Optimized Partnership Scenario
A strategic partnership between MyFlyingBox and an expert solution could create an optimal hybrid offering:
MyFlyingBox as a Frontend
- Unified user interface
- European multi-carrier management
- Procedural innovation (post-delivery)
Expert solution as backend
- Transparent, high-performance insurance engine
- Worldwide coverage and high Limits
- Guaranteed SLA and 48-72h treatment
This approach would combine the MyFlyingBox user experience with the technical excellence and transparency of expert solutions, creating a unique value proposition on the European market.
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Conclusion: MyFlyingBox Guarantee, a Promising Innovation with Transparent Challenges
MyFlyingBox represents a positive evolution in the European automated shipping market, with its Complementary Guarantee launched in June 2024 bringing tangible procedural innovations. The approach, based on 13 years' experience in the field, and the promise to cover "99% of use cases" testify to a solid empirical understanding of e-merchant frustrations.
MyFlyingBox's innovations deserve recognition:
- Extended post-delivery protest
- Universal coverage of relay points
- Procedural simplicity claimed
- Unified platform integration
However, structural challenges persist:
- Tariff opacity will be a problem in 2025
- Limits and deadlines not communicated
- Dependence on proprietary ecosystem
- No formal SLAs
MyFlyingBox's future in parcel insurance will largely depend on its ability to combine procedural innovation and operational transparency. Partnering with expert solutions could combine the best of both worlds: MyFlyingBox's European user experience and the technical excellence of insurance specialists.
In an increasingly demanding European e-commerce market, where transparency is becoming a non-negotiable standard, MyFlyingBox has the opportunity to become the continental leader in integrated parcel insurance, provided it fully embraces the codes of transparency expected by modern professionals.
For e-tailers currently using MyFlyingBox, the comparative evaluation with expert solutions such as Claisy will enable them to optimize their parcel protection strategy, whether as a complement or an alternative, according to their specific needs for transparency, performance and coverage.