By clicking on"Accept all cookies", you agree to cookies being stored on your device in order to improve site navigation, analyze site usage and contribute to our marketing efforts. See our privacy policy for more information.
PreferencesRefuseAccept

White Label Parcel Insurance for 3PL/4PL: Stand Out with a Premium Offer

Louise
November 17, 2025
-
6
minutes of reading
Claisy - White Label

Introduction: The Battle for Differentiation in Outsourced Logistics

The outsourced logistics market in France is experiencing explosive growth: according to Fevad, more than 850 million parcels passed through 3PL and 4PL service providers in 2024. But this growth is accompanied by intensifying competition.

The challenge: How can you stand out when you offer the same carriers, the same delivery times, and similar rates to your competitors?

The answer: White-label premium parcel insurance. Transform a cost center into a competitive advantage while generating a new source of recurring revenue.

Why Your B2B Customers Demand Premium Insurance

Your customer profile has changed dramatically. E-commerce businesses that outsource their logistics are now mature organizations that manage their risks and optimize every point in their value chain.

Three Trends Are Driving This Demand

1. The Explosion of High-Value Catalogs

The French market for refurbished electronics reached €1.8 billion in 2024 according to ADEME, while the market for premium cosmetics exceeded €3 billion. A refurbished smartphone costing €800 insured at only €23/kg by carriers? Unacceptable for your customers.

2. The Need for Optimized Cash Flow

Waiting 60 to 90 days to recover compensation for a lost package worth €2,000, while having already reimbursed their end customer, has become intolerable. Your customers are looking for express compensation times that preserve their cash flow.

3. Rising Customer Expectations

According to e-commerce studies, more than one in three consumers will no longer recommend a company after a poorly resolved delivery dispute. Your B2B customers expect you to help them turn an incident into an opportunity to build loyalty.

White Label Claisy: Parcel Insurance Under Your Brand Name

The Principle

A white label solution allows you to offer your customers premium ad valorem insurance under your own brand, without the complexities of a traditional insurance partnership.

In concrete terms: Your customers subscribe to "premium insurance [Your 3PL Name]" while Claisy manages the technology, coverage, and transportation disputes in the back office.

How It Works

Client Interface:

  • Dashboard with your logo and colors
  • Integrated "Premium Parcel Insurance" section
  • Invisible Claisy (or "Powered by Claisy," depending on your choice)

Technical Integration:

  • REST API integrating with your WMS/TMS
  • Automatic coverage during label generation
  • Unique policy number returned instantly

Custom Branding:

  • Confirmation emails in your corporate style
  • Claim documents with your letterhead
  • Consistent end-to-end experience

Commercial Flexibility:

  • You define your model: premium package, à la carte option, or threshold-based automation.
  • Claisy adapts to your strategy

Your Measurable Competitive Advantages

1. Immediate Differentiation

Your new sales pitch:

Unlike most 3PLs that are limited to standard carrier insurance, we offer premium coverage of up to €100,000 per package with express compensation within 48-72 hours, directly integrated into your logistics dashboard.

This sentence radically changes the perception of your offer and justifies a premium price positioning.

2. Generating Additional Revenue

For each insured package, you receive a commission on the insurance premium.

Financial Simulations:

Revenue Potential for 3PLs

Estimation of commissions generated through the Claisy partnership

3PL Profile Customers Packages/month Subscription rate Insured Parcels Estimated Annual Income*
Small 30 15 000 40% 6 000 Several tens of thousands of euros
Average 80 50 000 50% 25 000 Over €100,000
Large 4PL 200+ 150 000 60% 90 000 Several hundred thousand euros

* Estimates based on a standard average basket and a business finder commission.

*Variable depending on commercial agreement

This income is recurring and predictable, without any investment in physical infrastructure. Immediate ROI from the very first insured packages.

3. Improved Customer Retention

A customer who is satisfied with your logistics service but frustrated by insurance limitations is a customer at risk of churn.

Industry data shows: A 3PL customer using at least two value-added services (storage + preparation + premium insurance) has a retention rate that is 35% to 50% higher than a customer using only basic services.

Simplified Operational Management

What You Manage (Minimal)

  • Initial technical integration (one-time API connection)
  • Commercial presentation of the offer to your customers
  • First level support if necessary

What Claisy Manages (Everything Else)

  • Automatic policy subscription with each API call
  • Claims processing (verification of supporting documents, validation)
  • Express compensation within 48-72 hours
  • Relationship with partner insurers and reinsurers
  • Regulatory compliance (Claisy approved by ORIAS)
  • Level 2 and 3 customer support

Result: Your additional operational burden is virtually zero. You capture the added value without having to deal with the complexity.

Comparison Table: Standard Offer vs. White Label Claisy

Standard 3PL Insurance vs. White Label Claisy: B2B Comparison

Standard 3PL Insurance vs. White Label Claisy: Strategic Leverage

Comparison of features and competitive advantages for logistics providers

Criteria Standard 3PL Insurance Offer White Label Claisy
🛡️ Coverage & Customer Experience
Proposed cover Carrier insurance (Limits to €50,000) ❌ Up to €100,000 per package, uniform ✅
Products covered Frequent exclusions (refurbished, luxury, high-tech) ❌ Extensive coverage, almost all products ✅
Compensation period 60 to 90 days ( Carrier survey) ❌ 48 to 72 hours (independent study) ✅
💼 Management & Commercial Advantage
Branding Carrier brand Carrier ❌ 100% your brand (total white label) ✅
Customer integration Scattered (multiple interfaces) ❌ Centralized in your dashboard ✅
Operational management You handle carrier claims ❌ Claisy handles everything in the back office ✅
💰 Revenue & Differentiation
Competitive differentiation Weak (same offer as competitors) ❌ Strong (premium selling point) ✅
Additional income None ( Carrier service) ❌ Recurring commission on each package ✅

This table summarizes the transformation of your value proposition. You are moving from an undifferentiated offering constrained by carrier limitations to a premium, branded, revenue-generating offering, without any additional operational complexity for your teams.

FAQ: Your Strategic Questions About Claisy White Label for 3PL/4PL

FAQ: Your Strategic Questions About White Label

👥  What types of 3PL/4PL can deploy the Claisy White Label solution?

The solution adapts to all sizes and profiles of logistics providers. Whether you are a small regional 3PL with 20 e-commerce customers looking to professionalize, an established 3PL with 100 customers wanting to differentiate yourself from direct competitors, or a large national 4PL with 300+ customers requiring a scalable and automated solution, the white label model works. The only technical requirement is to have a WMS or TMS capable of making outgoing API calls, which is the case for almost all modern logistics systems. If your system is very old, Claisy can also offer alternative integration solutions via webhooks or batch files.

⏱️  How long does the technical integration of the white label take?

The integration timeframe depends on your technical stack and the level of customization you require. For a standard API integration with basic branding (logo, colors), allow between 2 and 4 weeks from start to finish, including the development, staging environment testing, and production rollout phases. For a deeper integration with advanced customization of the customer interface and specific workflows, the timeframe may extend to 6-8 weeks. Claisy provides comprehensive API documentation, test environments (sandbox), and dedicated technical support throughout the project to ensure a smooth implementation.

🏷️  Will my customers see the Claisy brand or only my brand?

You decide how visible Claisy is, depending on your communication strategy. Option 1: Total white label, where Claisy is completely invisible to your customers. The insurance appears as "Premium Insurance [Your Name]" on all interfaces and documents. Option 2: Co-branding with "Powered by Claisy" in small print at the bottom of the page, useful for benefiting from Claisy's reputation among customers who are already familiar with the brand. Option 3: Mixed branding where you present the insurance as a "[Your Name] in partnership with Claisy" partnership. Most 3PLs choose option 1 (total white label) to maximize their own brand image.

🛠️  How does claims management work in practice with white label?

The process is designed to be transparent for you and seamless for your customers. When one of your customers files a claim, they do so directly from their interface with you (your customer dashboard). The claim is automatically transmitted via API to Claisy, which takes over the investigation. Claisy analyzes the supporting documents, validates contractual compliance, and compensates the customer within 48-72 hours. You receive automatic notifications on the progress of the file if you wish to follow up, but you do not have to take any operational action. If your customer has a question about their claim, you can choose to redirect them directly to Claisy support (which will respond while keeping the context of your partnership in mind) or manage the first level of support yourself with an FAQ provided by Claisy.

⚙️  Can I customize the insurance terms for some of my customers?

Yes, the white label solution offers significant flexibility. You can define different insurance profiles according to your customer segments. For example, for customers who only ship low-value standard products (basic clothing, books), you can offer insurance as an option. For customers who ship medium-value products (cosmetics, small electronics), you can activate it automatically above a certain threshold. For your premium customers shipping high-value products (watches, high-tech items, luxury goods), you can include it systematically in your logistics package. These rules can be configured in your management interface and are applied automatically according to each customer's metadata.

💵  How will it affect my cash flow if I have to advance compensation payments?

No impact, because you never advance any money. The business model is clear: Claisy compensates your customers directly by bank transfer without going through you. You bear no financial risk related to claims. Your role is limited to providing technical connectivity via the API and promoting the commercial value of the offer. The financial flows between Claisy and your customers for compensation are completely independent of your own logistics billing flows. The only financial interaction between you and Claisy concerns the commission you receive on insurance premiums, which is paid to you according to the frequency defined in your commercial agreement (usually monthly or quarterly).

🔄  What happens if I change my WMS or TMS system?

Changing your IT system is no big deal for your white label insurance offering. When you migrate to the new WMS or TMS, simply reconnect the Claisy API with the same settings. Claisy provides standard connectors for most WMS systems on the market (Manhattan, SAP EWM, Generix, Reflex, etc.), which significantly speeds up the process of getting back up and running. In the worst case scenario, if your new system is very specific, reconnection will take a few days of development. During this transition period, you can temporarily switch to manual declaration of packages to be insured via the Claisy web interface to ensure continuity of service for your customers. Insurance therefore remains active without interruption, even during your IT transformation projects.

🎓  How can I train my salespeople to sell the White Label offer?

Claisy supports you in your commercial rollout with a comprehensive kit. You will receive a structured sales pitch highlighting customer benefits, responses to common objections, and competitive comparisons. PowerPoint presentations that can be customized to your graphic charter are provided for your sales meetings. Claisy can organize a half-day sales training session for your sales teams to make them autonomous and confident in their premium insurance pitch. ROI simulation tools for your prospects are also available, allowing you to demonstrate the concrete savings achieved compared to traditional carrier insurance. Finally, Claisy can participate in your first strategic sales meetings to support your teams and reassure prospects about the technical and insurance soundness of the solution.

Conclusion: Turn Parcel Delivery Insurance into a Competitive Advantage

The outsourced logistics market has entered a new era where differentiation is no longer based solely on price. Premium parcel insurance is becoming a standard expectation for all e-retailers shipping medium- to high-value products.

The Claisy white label solution allows you to reach this level of maturity in just a few weeks, without the years of development and heavy investment required for an in-house solution.

3PLs that do not offer a credible alternative to limited carrier insurance will gradually be relegated to the low-cost segment.

Don't Lose Your Competitive Edge

Your direct competitors may already be deploying this type of solution. Every quarter of delay is a quarter in which you lose business opportunities.

Contact Claisy today for a personalized presentation of the white label solution tailored to your 3PL or 4PL profile.

Expand your service offering and ensure end-to-end customer satisfaction with a Trusted Partner with Claisy.

Stop wasting time and money on complex offers. Discover how Claisy integrates with your logistics to make it simpler and more profitable.

👋
Collaborative tool

Declare your parcels manually or import a simple CSV file.

🔌
Free connectors

Integrate Claisy into your CMS in 1 click for 100% automated insurance.

⚙️
API & EDI

For customized needs and deep integration with your WMS or ERP.

Make an Appointment Open an account

Sources :