MyFlyingBox, a French multi-carrier automation platform that has been operating in the European market for 13 years, took a decisive step forward in June 2024 with the launch of its proprietary "Complementary Guarantee." This initiative, led by Peter (Chief Financial Officer), aims to resolve the recurring compensation challenges faced by shipping professionals. But is this development enough to meet the expectations of retailers ?
MyFlyingBox, with its presence in more than 10 countries (France, Belgium, USA, Canada, Netherlands, Germany, Spain, India, Australia) and its advanced CMS integrations, represents one of the most mature European alternatives to the American giants of shipping management. This analysis guide dissects MyFlyingBox's new approach to insurance and evaluates its positioning against expert solutions on the market.
MyFlyingBox: Multi-Carrier Platform and European Ambition
Market Positioning and Geographic Coverage
MyFlyingBox has established itself as one of Europe's leading providers of shipping automation, with a multi-carrier approach covering the main players in the market (Chronopost, DPD, UPS, FedEx, DHL). Their LinkedIn profile claims a presence in more than 10 countries, positioning the company as a "Smart Way To Grow" for retailers internationally.
Current Geographic Coverage:
- Europe: France (headquarters), Belgium, Netherlands, Germany, Spain
- North America: USA, Canada
- Asia-Pacific: India, Australia
- Expansion: Continued development in new markets
This extensive geographical coverage demonstrates MyFlyingBox's ambition to compete with the American leaders in the sector, while maintaining a European approach focused on customer proximity and operational flexibility.
Integration Ecosystem and CMS Positioning
MyFlyingBox offers native integrations with the leading European e-commerce platforms, notably via their Shopify app, which allows you to "synchronize your store in just a few minutes and access the shipping rates of our carrier partners."
Key Integrations:
- Shopify: Native application, automatic synchronization
- PrestaShop: Specialized module, optimization for France
- WooCommerce: WordPress plugin, API integration
- Other CMS: Connectivity via REST API
This native integration approach positions MyFlyingBox as a direct competitor to American solutions, with the advantage of geographical proximity and knowledge of specific European regulations.
The MyFlyingBox Supplementary Warranty: Innovation or Necessary Evolution?
Genesis and Motivation: 13 Years of Field Experience
The launch of the Supplementary Guarantee in June 2024 is the result of a carefully considered strategic decision, as MyFlyingBox explains: "This initiative stems from the recurring challenges we have faced over the years in ensuring optimal reimbursement security for our customers. "
Issues identified over 13 years:
- Variable response times from traditional insurers
- Geographical constraints limiting coverage
- Suspicions of fraud complicating compensation claims
- Packaging negligence creating gray areas for compensation
This empirical approach, based on field experience, demonstrates a keen understanding of retailers frustrations. MyFlyingBox claims to cover "99% of use cases encountered over the past 13 years, " an ambitious promise that warrants analysis.
The 4 Differentiators of MyFlyingBox Guarantee VS Carrier Insurance
The official MyFlyingBox documentation highlights four major differentiators compared to traditional insurance policies:
1. Universal Territoriality
- Traditional insurance: Subject to embargoes and geographic restrictions
- MyFlyingBox warranty: "Does not exclude any territory"
This geographic universality represents a significant competitive advantage, particularly for retailers internationally who face the complexities of varying territorial coverage.
2. Post-Delivery Coverage Extension
- Traditional insurance: Coverage ends upon delivery/signature
- MyFlyingBox guarantee: "Accepts delivery disputes even when tracking indicates that the package has been delivered."
This extension of the warranty period addresses a common problem: packages marked "delivered" but not received by recipients, creating complex disputes between retailers insurers.
3. Full Relay Point Coverage
- Traditional insurance: Frequent exclusions of relay points
- MyFlyingBox warranty: "Covers all types of transportation sold on the MFB platform."
This unified coverage eliminates a major source of frustration for retailers extensive retailers parcel pickup networks, which are often excluded or restricted by carrier insurance policies.
4. Procedural Simplicity
- Traditional insurance: "Numerous constraints: protective measures, taking photographs, issuing reservations, filing complaints."
- MyFlyingBox warranty: "Two simple rules: damage and an invoice linked to the declared value."
This procedural simplification aims to reduce the administrative burden on retailers dealing with claims, a recurring point of friction with traditional insurance companies.
Critical Analysis: Identified Strengths and Limitations of MFB Insurance
Strengths of the MyFlyingBox Approach
Real Procedural Innovation: MyFlyingBox Supplementary Guarantee brings tangible procedural innovations, particularly in terms of post-delivery disputes and parcel pickup point coverage. These features address legitimate frustrations experienced by retailers.
Valuable Field Experience: The approach , based on 13 years of experience and analysis of "99% of use cases," demonstrates a solid empirical understanding of market needs, unlike purely theoretical solutions.
Native Platform Integration: Integrating insurance directly into the MyFlyingBox platform eliminates user journey disruptions, providing a competitive advantage over "platform + third-party broker" approaches.
Structural Limitations Observed
Pricing Opacity: Despite our extensive research, pricing information for the MyFlyingBox Supplementary Warranty remains unavailable to the public. This opacity contrasts with the transparency requirements of retailers and complicates any objective comparative assessment.
Limits Not Disclosed: The lack of information on Limits coverage Limits makes it impossible to assess the suitability of the solution for high-value parcels, a growing segment in European e-commerce.
Undefined Processing Times: No official information is available regarding claim processing times, which is crucial for assessing the cash flow impact on retailers.
Limitation to the MyFlyingBox Ecosystem: As the Supplementary Warranty is owned by MyFlyingBox, it can only benefit users of their platform, creating technological dependency.
Areas of Uncertainty and Open Questions
Economic Model of the Guarantee: The financing and economic sustainability of this proprietary guarantee remain unclear. Is it a subsidized service designed to build customer loyalty, or is it a self-sustaining profit center?
International Scaling Capacity: With a claimed presence in 10+ countries, MyFlyingBox's ability to consistently handle claims according to varying national regulations is questionable.
Undocumented Exclusions: Despite the promise of simplicity, the lack of detailed documentation on potential exclusions creates legal uncertainty for business users.
Strategic Comparison: MyFlyingBox Insurance vs. Expert Solutions
Competitive Positioning vs. Expert Solutions (such as Claisy)
Potential for Collaboration and Future Synergies
Towards a Strategic Partnership?
Analysis of the MyFlyingBox approach reveals interesting synergies with expert solutions such as Claisy:
Geographic Complementarity
- MyFlyingBox: European excellence, continental market knowledge
- Expert solutions: Global coverage, international standards
Technological Complementarity
- MyFlyingBox: Mature shipping platform, CMS integrations
- Expert solutions: Insurance expertise, API-first architecture
Procedural Complementarity
- MyFlyingBox: Post-delivery innovation, European simplicity
- Expert solutions: Price transparency, SLA performance
Optimized Partnership Scenario
A strategic partnership between MyFlyingBox and an expert solution could create an optimal hybrid offering:
MyFlyingBox as Frontend
- Unified user interface
- Multi-carrier management in Europe
- Procedural innovation (post-delivery)
Expert Solution as Backend
- Transparent and efficient insurance engine
- Worldwide coverage and Limits
- Guaranteed SLAs and 48-72 hour processing
This approach would combine the MyFlyingBox user experience with the technical excellence and transparency of expert solutions, creating a unique value proposition on the European market.
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Conclusion: MyFlyingBox Guarantee, Promising Innovation with Transparency Challenges
MyFlyingBox represents a positive development in the European automated shipping market, with its Additional Guarantee launched in June 2024 bringing tangible procedural innovations. The approach, based on 13 years of field experience and the promise to cover "99% of use cases," demonstrates a solid empirical understanding of retailers frustrations.
MyFlyingBox's innovations deserve recognition:
- Extended post-delivery dispute
- Universal coverage of pickup points
- Claimed procedural simplicity
- Unified platform integration
However, structural challenges remain:
- Problematic pricing opacity in 2025
- Limits deadlines not communicated
- Dependence on the proprietary ecosystem
- Absence of formalized SLAs
The future of MyFlyingBox in parcel insurance will largely depend on its ability to combine procedural innovation with operational transparency. Partnering with expert solutions could allow it to combine the best of both worlds: the European user experience of MyFlyingBox and the technical excellence of insurance specialists.
In an increasingly demanding European e-commerce market, where transparency is becoming a non-negotiable standard, MyFlyingBox has the opportunity to become the continental leader in integrated parcel insurance, provided it fully embraces the transparency codes expected by modern professionals.
For retailers using MyFlyingBox, a comparative assessment with expert solutions such as Claisy will enable them to optimize their parcel protection strategy, either as a complement or an alternative, depending on their specific needs for transparency, performance, and coverage.